Brooks Equipment – Mobile E-Commerce for Field-Based Resellers
Company: Pratt-Miller
Role: Business Analyst and Principal Product Designer (sole designer)
Timeline: 2022
Tools: Figma
Project Overview
Brooks Equipment needed a mobile solution to empower resellers working on-site to look up products, check pricing, and place orders in real time. I led UX and business analysis for a mobile e-commerce MVP built on Xamarin.
The Challenge
Problem: Brooks’ existing desktop-only experience was unusable in the field.
Need: A fast, mobile-first app to search, compare, and order fire-safety products while on-site.
Environment: Tight timelines, fixed tech stack (Xamarin), and high-consequence field usage.
My Role
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Title: Business Analyst & Principal UX Designer
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Team: Portfolio Manager, Lead Developer, Brooks Stakeholder
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Scope: From requirements gathering to end-to-end design of the MVP
Discovery & Research
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User needs provided by Brooks’ stakeholder
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Xamarin development dictated component use and design system constraints
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Material Design principles used to ensure familiar, high-performing mobile UI patterns
Design Highlights
Product Pages
Mobile-optimized specs and compatibility details
Designed for clarity during real-world use
Search & Navigation
Fast part number lookup and filter logic
Designed for minimal typing on job sites
Cart & Checkout
Streamlined flow with auto-filled repeat order options
Shipping & Notifications
Clear tracking and delivery status updates
Results
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The MVP app launched successfully and was well-received by Brooks and their field resellers. It filled a critical workflow gap with a clean, branded, and easy-to-use mobile solution.
Reflection
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“I'm proud of how clean the UI turned out and how seamlessly it followed Brooks' brand identity. The app worked exactly as intended—simple, effective, and right-sized for the need.”
— Jason Barker
